Africori are proud to announce that they have joined forces with the V&A Waterfront World Media and Legacy

AFRICORI OFFICIAL PARTNERS TO THE V&A WATERFRONT WORLD MEDIA AND LEGACY CENTRE.

Cape Town (April 6, 2010) Africori are proud to announce that they have joined forces with the V&A Waterfront World Media and Legacy centre to provide a service whereby media and business personnel who are visiting South Africa for the 2010 FIFA World Cup have direct and easy access to pre-cleared music from around Africa.

The V&A Waterfront World Media and Legacy centre provides a range of turn-key solutions designed to meet media needs and deadlines. Among these solutions is Africori’s catalogue of pre-cleared original music consisting of thousands of songs from the African continent. Media and Business visitors to Cape Town will be able to find and license suitable, pre-cleared music using the Africori web platform.. Africori’s advanced search engine will ensure that users will find the music they need and license the rights complication free.

“Licensing music from around Africa is never an easy task. With so many rights holders and access of information not always straightforward, music users such as TV & Film producers, advertising agencies can now instantly search and license music from the continent using the Africori platform. Most importantly I believe users will be astounded by the quality and wide variety of music the African continent today has to offer”.– Yoel Kenan. CEO and Founder of Africori.

“Without African music, the “Sights and Sounds of Africa” become just sights. We believe that every edited highlight and report from South Africa during 2010 and beyond can benefit from a unique, authentic African beat. Our partnership with Africori is therefore integral to the offering of the entire V&A Waterfront Media & Legacy Centre and we are delighted to be working with them.” – Martin Cuff, Project Director V&A Waterfront World Media and Legacy Centre

About Africori:

Africori is the first business-to-business synch licensing platform for African music connecting independent artists based in Africa with advertising agencies, film/TV producers, music supervisors and any businesses anywhere in the world that need to license music for their films, TV shows, documentaries, commercials or video games. The site was launched in February with a vast collection of music from all over the continent. Africori is not genre specific but rather looks for songs of good recording quality and all music rights are pre-cleared.

About the V&A Waterfront World Media and Legacy Centre:

Whether you are a broadcaster or blogger, photographer or publisher, the V&A Waterfront World Media & Legacy Centre offers a range of turn-key solutions designed to meet your specific needs and your deadlines. Based in the safety and comfort of the world-class V&A Waterfront precinct, but within a ridiculously short stroll from the Cape Town Stadium, the V&A’s Media Centre includes hot desks with high speed internet access, desk-top editing facilities, camera, lighting and equipment hire, libraries of rights-cleared music, photography and HD video footage, production services from live studio broadcasts to roving news teams to single photo-journalists on the hunt for a unique story, studio space and camera positions through the Waterfront and beyond, and a consumables store that sells everything from batteries to flash discs, and tape stock to notepads and pens.. For more info visit: www.waterfrontmediacentre.co.za

Thank you for attending Music Exchange

From the bottom of our hearts, we would like to sincerely thank you for your involvement in either attending or reading about Music Exchange 2010.

We will be holding Music Exchange 2011 around the dates of the Argus cycle tour and will confirm these with everyone as soon as they are set in stone.

We have an exciting journey ahead of us and we look forward to sharing our plans with you shortly. In the mean time, we would like to hear any feedback, recommendations and comments from you so that we can keep up the quality and success of Music Exchange going forward. Furthermore, we would be grateful if you could please write a couple of lines about the conference that we can post on our feedback page on www.musicexchange.co.za.

Best regards,

Sipho, Martin, Peter and Tim

Music Exchange… a week to go!

The second Music Exchange is a week away and we are glad to say it is coming together very nicely! If you haven’t already done so, go out and get your tickets online at www.webtickets.co.za, they are moving fast! We are offering you the option of buying on the day but would appreciate you letting us know in advance so we can reserve a seat for you.

The full programme is on the website (www.musicexchange.co.za) and bios of all the panelists and speakers has been uploaded too. You will see that we have some incredibly powerful people lined up and ready to share their knowledge with you!

If you are a delegate, don’t forget to upload your MP3 to the Soundcloud box on the site. We will be having an after party at Mercury Live on the evening of Tuesday 23 March – the line-up will be announced shortly.

Please feel free to email Martin (martin@musicexchange.co.za) or I (tim@musicexchange.co.za) if you have any queries.

See you soon!

Tim

Music Exchange 2010 Programme

DAY 1 -
MONDAY 22 MARCH 2010

Schedule	Detail
9.45am	Opening Welcome Karl Gostner, General Manager, Primedia, Cape Town (94.5Kfm and Cape Talk)
10am to 10:45am	The passion of music Sipho “Hotstix” Mabuse, Former, Current and Future Musician Why is it that musicians don’t stay around for long enough to reap the rewards from their efforts? Sipho “Hotstix” leads us through five decades of love, passion and faith in the dream.
10.45am	Break
11:00am to 12:00am	An overview of the global music industry Charles Goldstuck CEO of TouchTunes Interactive Networks. Former President and COO of the Bertelsmann Music Group (US), a division of Sony Music Entertainment A Q&A session covering an overview of the current worldwide music industry, the challenges facing independency and the opportunities rising from the ashes. (Moderated by Martin Myers)
12:00am to 12:40pm	Producers, Songwriters and the life blood to your hits What happens in studio, how to get the best out of your time in studio, what does the engineer, the producer and the songwriter deliver (should you even consider co-writes? (Moderated by Peter Lacey)) Brian O’Shea (Saron Gas, Sugardrive, Arno Carstens) Aron Turest-Swartz (Freshlyground) Gabi Le Roux (Engineer/Producer) Theo Crous (Producer/Songwriter)

12:40pm to 12:50pm	10 tips to breaking international Yoel Kenan, CEO Africori, former Senior Vice President International Marketing BMG, former CEO mp3.com
12:50pm to 2pm	Lunch
2:00pm to 2:45pm	Needle-time, the inside job Nicholas Motsatse, CEO South African Music Rights Organisation (SAMRO). An overview of the changing revenue landscape, the various bodies that govern, control and protect you as a musician. A specific look at needle-time and the challenges facing collection of revenue.
2:45pm to 3:05pm	An open forum for your questions relating specifically to revenue avenues you are currently not seeing. Nicholas Motsatse, CEO South African Music Rights Organisation (SAMRO). Nicholas will be specifically asked to respond to the ongoing copyright tribunal dispute between SAMPRA, AIRCO, SARRAL and SAMRO currently underway where various bodies are claiming to control the needle-time rights. (Moderated by Peter Lacey)
3:05pm	Break
3:15pm to 4:05pm	Hey, I got my money, who needs a contract Nick Matzukis, Academy of Sound Engineering Last year’s most popular topic returns in two guises. We will look at both the recording side of the business (record contracts, 360 degree deals, licensing and distribution deals) and publishing contracts (sync licensing, songwriter contracts and Deeds of assignment). How to get the most out of giving your music away.
4:05pm to 4:25pm	Break
4:25pm to 5pm	Subscribe yourself Jake Larsen, Head of Music Nokia Middle East and Africa As the industry quite literally turns itself on its head we hear from one of the companies at the forefront of the new media world. What does music mean to Nokia and how are they taking music to a world market? IS subscription the way of the future

5:00pm to 6:00pm

New licensing, marketing and revenue opportunities from online and mobile social networks. Dave Duarte, Managing Director Huddlemind, Programme Director UCT Graduate School of Business This talk will look at the opportunities and challenges presented by social-media as people share and discover music online through social search channels like Facebook, YouTube and MySpace as well as a plethora of blogs, tweets and recommendation engines. Despite a deeply embedded online culture of not paying for music, a host of new revenue opportunities abound.

DAY 2 -
TUESDAY 23 MARCH 2010

Schedule	Detail
10am to 11:00am	Keeping it Real - South African Success Stories. We let some of South Africa’s top talent talk to us about their experiences in the industry. (Moderated by Peter Lacey) Sipho “Hotstix” Mabuse Andrew Mac, Mac Stanley Peter Pote, Evolver Verity Neo Muyanga, BLK Sunshine Zaki Ibrahim
11am to 11:20am	The Digital Year in Review Gillian Ezra, Sales Director Exactmobile We look at the statistics for 2009 and how they will affect your business going forward. Where are the success stories, and who should you be steering clear of. An overview of the digital landscape with a practical focus. Formats eg full track v ringbacktones Where to sell eg MTN Play, VC, Omniphone Subscription services Streaming Digital royalties
11:20am	Break
11:30pm to 12:30pm	The physical side of digital – creating a cost effective Web presence Brian Currin, Web Marketing Consultant How to create an effective web presence without breaking the bank. Utilizing free tools and platforms to get your message and music out there.
12:30pm to 12:40pm	New business proposals, New applications, New technologies, New models. What to do? Yoel Kenan, CEO Africori, former Senior Vice President International Marketing BMG, former CEO mp3.com
12:40pm to 2pm	Lunch
2:00pm to 3:15pm	What is more important, a digital profile or a strong traditional media presence. Bringing together the pros from radio, TV, online and print we discuss the importance of media in the music industry and who has what role to play for success. (Moderated by Diane Coetser) Miles Keylock, Music Journalist Jason Curtis, Music Journalist Karl Gostner, General Manager, Primedia Broadcasting, Cape Town Evan Milton, Music Journalist
3:15pm	Break
3:15pm to 4:15pm	Whose more important – an accountant, a manager, a publicist or a booking agent? Well that depends doesn’t it. We’ll assemble a couple of each and let them slug it out in front of you. (Moderated by Martin Myers) John Langford, COO, Big Concerts Sean Wienand, Managing Director, Headline Artists Roach, African Dope Records Doug Davenport, Manager Evolver One Sipho “Hotstix” Mabuse
4:15pm	Break
4:30pm to 5:10pm	The synchronization business - Hype or Reality!! David Alexander, CEO, Sheer Publishing A step-by-step guide to placing your music in film, TV and games both locally and internationally. Why your publisher remains an essential partner in the process.
5:10pm to 5:30pm	Closing Address Martin Myers - Moderator Peter Lacey – Moderator

9pm	Showcase Evening, Mercury Live, Cape Town

DAY 3
– WEDNESDAY 24 MARCH 2010 (OPTIONAL)

Schedule	Detail
10am to 12:00am	Embracing New Media Tools for maximum exposure. Brian Currin, Web Marketing Consultant Tips and Techniques for setting up: WordPress Blog Twitter Profile Facebook Fan Page Soundcloud Profile Delegates will leave the workshop with the skills to start promoting themselves and their music online.
10am to 12:00am	The different types of income streams and royalties in the music business Nick Matzukis, Music Industry Lawyer How to understand and distinguish them How to make sure you are extracting the maximum from them We will cover all the different forms of direct revenue created by musicians, from recording royalties, to publishing income, synchronisation income to needle-time

CALLING FOR MUSIC EXCHANGE DEMOS

Delegates of Music Exchange are encouraged to upload demos to http://www.soundcloud.com/musicexchange/dropbox. We will be selecting a number of these and will be putting together a digital compilation to celebrate the rise and rise South African music.

Guys, to be considered for a place on this compilation, you must attend the conference. Check out http://www.musicexchange.co.za tickets are only R900 for 2 full days and are available at http://www.webtickets.co.za.

This is a small investment for the networking opportunities and knowledge you will gain!

Tim Hill
Music Exchange

MUSIC EXCHANGE DEMOS GO DIGITAL

MUSIC EXCHANGE DEMOS GO DIGITAL

Delegates encouraged to submit demo material online

Cape Town, 3 March 2010: In line with the digital theme for this year’s Music Exchange, delegates attending the conference will have the opportunity to upload their demo material on www.musicexchange.co.za. Their tracks will be published in streaming format along with a band photograph and biography, giving them exposure to many industry experts and fellow colleagues in the music industry.

Last year bands were selected to perform at a showcase, however this year, this year up to 18 tracks will be hand picked and made available for download in MP3 format in a digital compilation entitled “The Best of Music Exchange 2010.” The qualifying performing artists will be announced on the last day of the 2-day conference on 23 March 2010.

Artists are requested to upload their demos together with a photograph and a short biography no later than Thursday 18 March 2010. Only paying delegates will qualify to be featured on the Website in streaming format and on the MP3 compilation. Demos can be submitted via the Soundcloud drop box on the Music Exchange web page or directly on http://soundcloud.com/musicexchange/dropbox

Music Exchange is South Africa’s first independent music conference and will be held on 22 and 23 March 2010 at Protea Hotel Victoria Junction in Cape Town.

-ends-

For more information contact:

Martin Myers Founder, Music Exchange martin@musicexchange.co.za +27 83 448 4475

Notes to Editors:

Tickets are available for R900 for both days through www.webtickets.co.za. Requests for media accreditation must be made through Tim Hill, tim@musicexchange.co.za.

About Music Exchange

Music Exchange is South Africa’s first independent music conference and is the brainchild of industry professionals Martin Myers, a long-standing publicist, and Peter Lacey, Managing Director of Musketeer Records.

The inaugural conference was held in Cape Town in March 2009. The 2-day event was jam-packed with keynote talks and panel discussions and delegates had access to over 20 big shots in the South African and international music arena. The topics covered were vast – from contract discussions to the age of digital delivery and beyond.

The conference continues in 2010 and aims to give budding musicians, singers, songwriters, promoters etc. an insight into the workings of the business as well as the opportunity to ask hard hitting questions of those professionals who “know it all”!

South Africa has unbelievable talent and the conference aims to give people in the music industry the insights and knowledge through the exchange of information that will empower them to make a living out of their passion for music.

2010 sees SAMA Lifetime Achievement Award winner and Platinum selling musician and performing artist Sipho “Hotstix” Mabuse come on board as a partner. www.musicexchange.co.za.

Sipho “Hotstix” Mabuse to share story of 5-decade music journey at Music Exchange

SA MUSIC LEGEND TO SHARE STORY OF 5-DECADE JOURNEY

Sipho “Hotstix” Mabuse to address delegates at Music Exchange

Cape Town, 22 February 2010: South African music icon, SAMA Lifetime Achievement Award winner and platinum selling artist Sipho “Hotstix” Mabuse will address delegates at Music Exchange, South Africa’s first independent music conference. Mabuse, best known for his mega-hit Burnout, will share his personal musical journey spanning 5 decades in a keynote that will give insights on how to remain in the music business for the long term.

“It has always saddened me that such incredible talent often never stays around long enough to reap the rewards that this industry has to offer,” said Mabuse, “When I was approached to be involved in Music Exchange, I knew that my contribution to the conference and the South African music industry would be to share my highs and lows of over 40 years in the business and encourage musicians to stick it out and do the right thing from a business stance.”

Born in 1951, Mabuse grew up and still lives in Soweto. He started playing drums at the age of eight, and by 15 was a professional musician. He headed the legendary African group Harari is one of the country’s best-loved and most respected musicians. Sipho is a regular commentator on arts and culture in the country and has sat on the Boards of The National Arts Council and SAMRO, with his influence felt on both sides of the industry – as an entertainer and as a businessman. Over the course of his illustrious career Sipho has become an integral part of the entertainment industry and his contributions to the musical landscape of South Africa are appreciated and honoured by music lovers the world over.

Music Exchange, in its second year running, will be held at the Protea Hotel Victoria Junction on 22 and 23 March 2010. The 2 days conference will contain keynote talks and panel discussions from local and international industry experts who aim at sharing their knowledge to empower the South African music industry. Mabuse has come on board this year as a partner in the Music Exchange entity.

For more information contact:

Martin Myers Founder, Music Exchange martin@musicexchange.co.za +27 83 448 4475

About Music Exchange

Music Exchange is South Africa’s first independent music conference and is the brainchild of industry professionals Martin Myers, a long-standing publicist, and Peter Lacey, Managing Director of Musketeer Records.

The inaugural conference was held in Cape Town in March 2009. The 2-day event was jam-packed with keynote talks and panel discussions and delegates had access to over 20 big shots in the South African and international music arena. The topics covered were vast – from contract discussions to the age of digital delivery and beyond.

The conference continues in 2010 and aims to give budding musicians, singers, songwriters, promoters etc. an insight into the workings of the business as well as the opportunity to ask hard hitting questions of those professionals who “know it all”!

South Africa has unbelievable talent and the conference aims to give people in the music industry the insights and knowledge through the exchange of information that will empower them to make a living out of their passion for music.

2010 sees SAMA Lifetime Achievement Award winner and Platinum selling musician and performing artist Sipho “Hotstix” Mabuse come on board as a partner. www.musicexchange.co.za.

International music business icon Charles Goldstuck to talk at Music Exchange

INTERNATIONAL MUSIC BUSINESS ICON TO TALK AT CONFERENCE

CEO of TouchTunes, Charles Goldstuck, to share insights on global music industry at Music Exchange.

Cape Town, 16 February 2010: Former South African and global music industry heavyweight Charles Goldstuck will be addressing delegates at Music Exchange this coming March. Charles will be making a special trip from New York City to give a keynote Q&A session surrounding the current worldwide music industry, the challenges facing independency as well as global opportunities.

“Charles attended Music Exchange last year to watch his brother Arthur Goldstuck talk – he saw the enthusiasm and passion in the room and without hesitation committed to speaking this year.” said Martin Myers, founder of Music Exchange, “It is a privilege and honour to have him with us. His presence, insights and knowledge as well as his continued support of South African music, will help us put our homegrown talent back on the global stage.”

Prior to TouchTunes, Charles was most recently the President and COO of the Bertelsmann Music Group (US), a division of Sony Music Entertainment, one of the world’s leading music companies. Goldstuck was responsible for overseeing the business operations of the BMG music labels: the RCA Music Group, including RCA Records, J Records, Arista Records, as well as the RCA Victor Group; the Zomba Label group which incorporates Jive Records, LaFace Records and Verity Records. Prior to that, he was President and COO of the RCA Music Group. BMG Music (US) is home to superstar artists including Usher, Alicia Keys, Leona Lewis and Annie Lennox. Charles also sits on the Rock and Roll Hall of Fame Foundation.

Music Exchange, South Africa’s first independent music conference is set to take place on 22 and 23 March 2010 at Protea Hotel Victoria Junction in Cape Town. Two days of keynote talks and panel discussions will empower delegates in the music industry with the knowledge to make a living out of the passion for music.

For more information contact:

Martin Myers Founder, Music Exchange martin@musicexchange.co.za +27 83 448 4475

Tickets are available for R900 for both days through tim.

About Music Exchange

Music Exchange is South Africa’s first independent music conference and is the brainchild of industry professionals Martin Myers, a long-standing publicist, and Peter Lacey, Managing Director of Musketeer Records.

The inaugural conference was held in Cape Town in March 2009. The 2-day event was jam-packed with keynote talks and panel discussions and delegates had access to over 20 big shots in the South African and international music arena. The topics covered were vast – from contract discussions to the age of digital delivery and beyond.

The conference continues in 2010 and aims to give budding musicians, singers, songwriters, promoters etc. an insight into the workings of the business as well as the opportunity to ask hard hitting questions of those professionals who “know it all”!

South Africa has unbelievable talent and the conference aims to give people in the music industry the insights and knowledge through the exchange of information that will empower them to make a living out of their passion for music.

2010 sees SAMA Lifetime Achievement Award winner and Platinum selling musician and performing artist Sipho “Hotstix” Mabuse come on board as a partner. www.musicexchange.co.za.